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Ron Gonen
RecycleBank
RecycleBank is a rewards program giving people incentives to recycle. Anticipated to be in 100,000 households by the end of 2007, RecycleBank works with municipalities to collect and measure the amount of materials recycled by individual households and awarding points that can be used at hundreds of corporate partners around the country, including Starbucks, Whole Foods and Target, and many local retailers as well. Often RecycleBank works in communities with no existing recycling program, thereby raising awareness and generating enthusiasm for recycling. |
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