NATURAL BEAUTY CARE
HORST RECHELBACHER
"Nature is not merely something to be cherished and protected, but emulated as a model of sustainability."
HORST RECHELBACHER |
As we learn more about the effects of chemicals found in makeup and beauty products, the benefits of natural beauty care seem exponential. Companies like Aveda, Dr. Hauschka Skin Care, Dr. Bronner's and Warm Spirit revolutionized the beauty industry by offering products with a health and social mission.
Founded by Horst Rechelbacher in 1978, Aveda has been at the fore of natural beauty care. As the son of an herbalist and a naturalist, Rechelbacher was born with a respect for nature and the amazing, healthful properties of natural plant ingredients. As a result, Aveda is one of the world's largest purchasers of organic ingredients, all of which are traceable from soil to bottle.
But the natural beauty philosophy behind Aveda goes beyond what’s in the bottle. Rechelbacher believes responsible packaging, manufacturing and corporate practices are equally important. He was the first to incorporate recycled content in beauty packaging.
Pictured: Amory Lovins & Horst Rechelbacher |
"We support values that cultivate a sustainable economy and culture," Rechelbacher says. "We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but emulated as a model of sustainability."
Rechelbacher continues his mission through Intelligent Nutrients, an online store offering organic, highly nutritional food-based products and gifts. He continues to raise the bar on consumer safety by using only organic, USDA-approved grade ingredients, underscoring his philosophy that what you put on your body should be as safe as what you put in your body. Rechelbacher's vision is of a new paradigm in beauty – committed to health and safety.
Idea 17: SOCIAL FINANCE →
