EDUCATING CONSUMERS
CO-OP AMERICA
In 1982, a visionary group of people joined together with one common belief; that an economy that works for the people and the planet was possible. And so Co-op America was born, dedicated to creating a just and sustainable society by harnessing economic power for positive change.
"Our publications show people ways to live with social and environmental concerns in mind. Our Green Festival events work to support green businesses and increase the ever-growing population of green consumers," says Denise Hamler, Director of Green Business Programs for Co-op America and Green Festival.
Co-op America uses a unique approach that involves both consumers and businesses. They educate people about how to use their spending power to promote social and environmental sustainability, help socially and environmentally responsible businesses emerge and thrive, and pressure
"Our publications show people ways to live with social and environmental concerns in mind."
DENISE HAMLER |
irresponsible companies to adopt responsible practices. Hamler says, "We need to create and educate a critical mass of educated and environmental consumers. SVN brings together the true social change makers and leaders. These are the people and organizations we want to play with."
Co-op America's programs have had a significant impact on the world in recent years. Their Community Investing program moved more than $1.5 billion into disadvantaged communities in the U.S. and abroad over the past four years; their Fair Trade Alliance mobilized over 250,000 people to advance Fair Trade; and their Climate Action program has rallied businesses, consumers and investors to address the issue with the speed and power it requires and helped launch a solar company to make it affordable.
Another SVN member organization, ABC Carpet and Home, is educating consumers on sustainability through a variety of innovative initiatives. They help customers assess their energy efficiency through ABC Real Goods Solar, and their MISSIONmarket program connects consumers with charities, helping them buy "Gifts of Compassion" in support of causes like literacy, poverty and the environment. Other organizations like Rugmark, Global Exchange, Bioneers and the Rainforest Action Network are among those at the forefront of educating consumers about crucial environmental and social issues.
Idea 20: SOCIAL CHANGE MEDIA →
